8 NORTHUMBERLAND AVENUE ACHIEVES 12% INCREASE IN TURNOVER
Location: London, United Kingdom
Key Features: amBX Light-Scene Engine, dynamic entertainment lighting, wide range of light-scenes, custom interface to allow users to control their lighting experience
8 Northumberland Avenue, London’s most central unique events venue.
BRIEF
As a market-leading events venue, 8 Northumberland Avenue see innovation and creativity as essential in order to ensure their venue lives up to its reputation. The challenge was to showcase the historic interiors and show prospective clients how their own event might look at the touch of a button.
SOLUTION
The entire venue now benefits from state of the art lighting and an amBX smart building lighting control system, providing everything from a subtle ambience to dynamic entertainment lighting. The function rooms can be instantly brought to life with lighting effects adding show-stopping drama, intrigue, and impact. The lighting can provide easy and instantaneous branding for the venue, and more sophisticated, dynamic effects can be used to react in real-time to sound, video, or even presentations - without the need for programming or live control. Users can also control the lighting effects, colour, and intensity via a tablet for ease of use.
RESULT
A unique, immersive experience has been created at 8 Northumberland Avenue.
There has been an increase in bookings, which resulted in a 12% increase in turnover, greater efficiency, and a 66% energy and maintenance cost saving.
In addition, the client achieved a full return on investment within 6 months of the project completion.
8 Northumberland Avenue also won the 2014 Catering Industry Event Award for Best Use of Technology. Lux Magazine stated: “The amount of business that the new scheme is generating for the venue is phenomenal”.
“We are only just starting to scrape the surface of this technology, and there is a lot more to come; at the front end, we can provide an amazingly sophisticated light to music and video show simply and at virtually no cost to the client. On a simpler level, we are able to create effects from an everyday program such as PowerPoint that will improve the engagement of the audiences’ minds substantially. Will 8 Northumberland Avenue and amBX bring about the death of ineffective conferences and presentations?”
Charles Boyd, Director at 8 Northumberland Avenue
